Advantage

The Brief

Design a complete digital-marketing campaign for a product or service assigned beforehand. Each school may send one team; products and problem statements are pre-assigned to ensure depth and creativity.

The Campaign

• Brand name & tagline.
• Unique Selling Proposition (USP).
• Target audience identification.
• Social-media campaign (Instagram, etc.).
• A basic marketing plan.
• An influencer / collaboration plan.
• A PowerPoint of no more than 8 slides — submitted 2 days before the event.
• An on-the-spot crisis challenge, set 1–2 hours before.

Final Presentation

• No more than 5 minutes (4 + 1), followed by a 2–3 minute Q&A from the judges.
• Presentations must be clear, creative and time-bound.

Judging

• Creativity & originality.
• Understanding of the target audience.
• Practicality & real-world application.
• Strategy & execution.
• Presentation & communication skills.

Rules & Kit

• Bring your own devices (laptops / phones).
• Internet usage is for research only.
• Lack of originality leads to disqualification.
• Adhere strictly to the time limits; the judges' decisions are final.